Licensees: Geographical Community Coordination
Licensees are community coordinators who represent Frega in specific geographical regions, providing local support and face-to-face presence that complements our digital platform.
Current Status: Licensing program has commenced with territories and areas being allocated. There is a legacy of a limited number of regional and national licensees. These numbers will not increase.
Why Licensees Matter
While Frega is primarily a digital platform, some aspects of community building benefit from local, personal presence:
- Face-to-Face Support: Some people prefer in-person help
- Local Events: Community gatherings and business networking
- Regional Coordination: Understanding local market dynamics
- Trust Building: Personal relationships complement digital tools
- Problem Resolution: Sometimes issues are best resolved in person
Two Types of Licensees
Territory Licensees (Local)
Territory Licensees represent Frega in specific local geographical territories—typically covering a town, city district, or local community area.
What They Do
- Coordinate local business networking events
- Provide face-to-face onboarding support
- Serve as local go-to contact for community members
- Build relationships with local businesses
- Represent Frega at community events
Appointment
Territory Licensees secure their appointment through a setup fee. These fees are not investments and do not entitle the Licensee to equity or financial returns and nominal annual fee that contribute to infrastructure costs.
Licensee Remuneration
Licensees receive fees based on territory activity—platform usage and service adoption within their geographical area.
Area Licensees
Area Licensees oversee approximately 10 Territory Licensees within a broader geographical region—typically covering a county, metropolitan area, or similar region.
What They Do
- Coordinate and support Territory Licensees
- Organize regional initiatives and campaigns
- Monitor regional performance and growth
- Facilitate collaboration between territories
- Represent Frega at regional level
Appointment
Area Licensees secure their appointment through an initial setup fee and nominal annual fee thereafter that contribute to building and maintaining geographical infrastructure.
Area Licensee Remuneration
Area Licensees receive fees based on activity within their entire area—the combined performance of all territories under their coordination.
Role Restrictions
Clear Separation of Responsibilities
To maintain clarity and avoid conflicts of interest:
- Licensees MAY be Advocates (automatic, no conflict)
- Licensees CANNOT be Consultants (prevents service conflicts)
- Licensees CANNOT be Publishers (prevents product conflicts)
This ensures Licensees can focus on geographical coordination without competing interests.
Comparison: Territory vs. Area Licensees
| Aspect | Territory Licensee | Area Licensee |
|---|---|---|
| Geographic Scope | Local (town, district) | Regional (county, metro area) |
| Primary Focus | Direct community engagement | Territory coordination |
| Setup Fee | Setup fee + nominal annual | Initial setup + nominal annual |
| Compensation Based On | Territory activity | Combined area activity |
| Reports To | Area Licensee | Frega regional management |
| Oversees | Local community | ~10 Territory Licensees |
Legacy Regional and National Licensees
In addition to Territory and Area Licensees, there is a legacy of a limited number of regional and national licensees. These numbers will not increase.
These legacy positions represent early coordination structures. All new licensing follows the Territory/Area model described above.
What Licensees Provide
For Businesses
- Local face-to-face support and onboarding
- Networking opportunities with other local businesses
- Quick problem resolution through local contact
- Regional campaign coordination
- Community event participation
For Customers
- Local point of contact for questions
- Community event announcements
- Personal connection to the platform
- Local business discovery support
For Frega
- Local presence without expensive regional offices
- Community-driven growth and support. Growth is incidental and not incentivised
- Regional market intelligence
- Scalable geographical coverage
- Personal relationships that complement digital tools
How Licensing Supports Frega's Cost Model
Traditional SaaS companies need expensive regional offices with employed staff, commercial leases, and substantial overhead. Frega's licensing model provides:
Cost Advantages
- No Fixed Office Costs: Licensees work from their own spaces
- No Employed Staff: Independent contractors, not employees
- Scalable Coverage: Territories expand as needed
- Performance-Based: Compensation tied to regional activity
- Local Knowledge: Licensees understand their communities
Result: Better local support at lower cost, with savings passed to all platform users.
Becoming a Licensee
Who Should Consider It
Licensing is appropriate for people who:
- Are well-connected in their local community
- Enjoy face-to-face interaction and networking
- Can commit to representing Frega professionally
- Have time for community coordination activities
- Understand local business dynamics
- Can commit to the required setup fees
Current Availability
Territories and areas are being allocated as the program expands. Availability depends on:
- Geographic location
- Whether territories in your area are already allocated
- Platform growth in your region
For information on becoming a Licensee, see For Partners or contact us.
Performance and Buy-Back
Performance Expectations
While Licensees have significant autonomy, they are expected to:
- Maintain professional representation of Frega
- Be responsive to community needs
- Coordinate activities within their geography
- Support community growth
Buy-Back Clause
If a Licensee is unable or unwilling to fulfill their responsibilities, Frega has a buy-back clause enabling the license to be reassigned to someone who can better serve the community.
This ensures consistent quality of local representation and community support.
Learn More
See official definitions: Licensee, Territory Licensee, Area Licensee
Understand how licensees fit into the platform at How Frega Works.
Explore other community roles at For Partners.