What Is Frega?

Frega is a software platform built to strengthen local business communities through genuine connection and mutual support.

We're a privacy-first, increasingly AI-enhanced platform that helps businesses and their communities build stronger relationships through natural, meaningful engagement—creating outcomes that benefit everyone involved.

Frega is hosting an expanding library of software tools that enable anyone in our community—whether for personal, social, or business reasons—to interact and transact more efficiently and effectively within a collaborative ecosystem founded on fairness and shared success.

Who Is Frega For?

While Frega welcomes anyone who engages online, our heart belongs to small and medium businesses and their communities—the kitchen-table decision-makers rather than the boardroom executives.

We're built for the local café owner, the independent retailer, the neighborhood service provider, and the customers who support them. Together, they form the backbone of thriving communities.

Our Approach to Supporting Local Business

Frega's mission is to provide local businesses with enterprise-grade digital tools that are genuinely easy to use, offered at substantially reduced prices with superior support—because we believe powerful technology shouldn't be reserved for large corporations.

How We Keep Costs Low (And Quality High)

Frega takes a fundamentally different approach to traditional SaaS businesses. Instead of expensive marketing campaigns, large office overheads, and centralized staff structures, we've built a community-based service model.

We invest nothing in above-the-line marketing. Instead, we partner with independent professionals from within our own community—people who handle product development, onboarding, support, and management as freelancers. These community members typically deliver better, more personalized service than traditional employed staff, and at substantially lower costs.

These savings enable us to offer lower costs across the community.

Additionally, because all these services live in one place and are accessed through a single login, our users enjoy seamless integration—everything at their fingertips, cross-referenced and working together for the best possible outcome, with cost savings throughout the entire experience.

What Drives Everything We Do

Every small business faces the same fundamental challenges: how to reduce costs, increase revenue, and manage scarce resources more efficiently. Customers share similar goals—finding better value and building genuine relationships with the businesses they support and who support them in return.

This reciprocity forms the foundation of strong communities, which is why our primary offering is a branded loyalty programme designed to strengthen these connections.

Building Connections Through Loyalty

When businesses reward their customers through our loyalty programme, two powerful things happen:

First, businesses build a detailed understanding of their community—who their customers are, what they purchase, when and how they shop. Through Frega Chat, integrated directly into our platform, they establish direct, ongoing communication channels with their customer community.

Second, customers feel genuinely appreciated through recognition and rewards. They build their own database of the businesses they support, what they purchase from them, and open communication channels for future engagement—creating a true two-way relationship.

Beyond Traditional Loyalty Programs

Our loyalty system differs fundamentally from comparable programmes. By integrating Frega Chat as a communication channel, we create immediate, efficient dialogue between businesses and their communities. Both sides can access our full library of tools that extend far beyond simple transactions—going directly to the heart of genuine digital engagement.

Growing Together as a Community

From a business perspective, being part of our expanding ecosystem—where everyone connects on one platform—means you can reach beyond your existing customer base to the wider community. You can access tools to run targeted campaigns, leverage geospatial maps, and dynamically build data overlays to efficiently identify and connect with prospective customers who match your ideal community members.

From the customer perspective, you'll be made dynamically aware of opportunities from businesses in your community that match your expressed interests and preferences—discovering services and products that genuinely matter to you.

Fair, Performance-Based Pricing

For businesses, Frega adopts a client acquisition model that's the complete opposite of social media and search engines. We use a performance-based pricing structure where payment is only required when a transaction successfully completes—not expensive clicks and impressions with no guarantee of results.

Our community of businesses only pays for actual outcomes, ensuring fairness for everyone.

Transparent Accounting for All

For both businesses and customers, Frega seamlessly provides complete accounting of all transactions as they occur, developing toward full statements of account—for bookkeeping purposes for businesses and budgeting purposes for customers.

Privacy: The Foundation of Community Trust

With all this GDPR-compliant, structured data, every member of our Frega community has complete assurance that their data is never leased or sold to third parties.

Data is only used for the purpose it was gathered and for which permission was explicitly given—to record transactions and empower community members to make informed decisions based on their own historical data.

To support this, every community member has access to an expanding library of AI agent tools that act as knowledge workers and task performers, helping them become more responsive and proactive in managing their digital and commercial lives—all while keeping their data private and secure within our garden fence.

Building Advocacy Through Genuine Success

When businesses can be more responsive and proactive to their community's needs, they build more successful, more enjoyable enterprises. Customers, in turn, enjoy better digital experiences in everything they do.

This virtuous cycle strengthens the entire community—everyone wins when we all succeed together.

Community-Based Service Opportunities

Frega eliminates fixed overheads from our business model and delivers better service at better prices by partnering with our own community members.

The professionals who fulfill these roles are sourced from within our member community. We look for active, engaged members who demonstrate technical aptitude, strong communication skills, and a genuine willingness to help others optimize their use of the platform and achieve better digital outcomes.

Consultants: Supporting Our Community

Community members who agree to operate within our guidelines and perform specific support mandates—while maintaining the highest levels of privacy regarding member data—may secure accreditation as Frega consultants.

Consultant compensation is linked to the services their clients purchase from the Frega library and their clients' level of engagement on the platform. Compensation is for support services delivered, not for recruitment or network growth. As part of accreditation, every consultant is supported and mentored by another experienced consultant, enabling them to share experiences and consult with each other on how best to serve their clients.

The mentoring consultant receives compensation for their support role. This arrangement ensures that if a consultant is unavailable, their mentor can step in seamlessly with full context to provide the same level of support. Additional consultants can be brought in for specialized assistance as needed.

To support their work, consultants have access to a 'Get Rid of the Red' management dashboard, with performance and efficiency measured through our proprietary Net Score system.

Geographical Community Coordinators

Every Frega user has a geographical position within our community map. To provide structure and local support, rather than opening expensive regional offices with employed staff, Frega awards contracts to Licensees who represent our community in specific geographical areas.

These Licensees coordinate local activities, serve as the go-to person for community needs, and provide the personal, face-to-face presence that complements our digital platform—because some aspects of community building can't be done digitally alone.

Licensees secure their appointment through a fee that contributes to building and maintaining our robust, management-light geographical infrastructure. These fees are not investments and do not entitle the Licensee to equity or financial returns. They receive compensation based on community activity and service usage in their respective area, aligning their success with the strength of their local community.

AI Agent Developers: Building Tools for the Community

Working with Azure AI Foundry, Frega will provide a sandbox environment where community members can develop and publish AI agent tools that become available to all Frega users through a revenue-sharing model. This is planned for availability in the second quarter of 2026.

The entire process of developer appointment, tool creation, and data access is strictly governed by GDPR and secure data access regulations—protecting our community's privacy at every step.

This creates opportunities for technically skilled community members to build valuable tools that serve the entire ecosystem while earning income from their innovations.

Advocates: Growing Our Community Organically

Every member of our Frega community has the opportunity to share our tools with others who might benefit. In recognition of helping our community grow, advocates receive a share of service revenue, with the highest percentage coming from their direct, personal connections.

This isn't about recruitment or building networks—it's about genuine recommendations within your existing circles, helping businesses and individuals you already know discover tools that could genuinely help them.

When our community members introduce others to Frega because they've found real value themselves, that's how we know we're building something authentic and sustainable.