Privacy Model

This page explains how Frega handles your data, what rights you have, and how the platform is designed to protect your privacy. Frega is designed in accordance with UK and EU data-protection regulations, with privacy-by-design principles built into every feature from the ground up.

The Garden Fence Model

Frega's approach to privacy is built around what we call the "garden fence" — a clear boundary around your data that keeps it within the protected Frega ecosystem.

Think of it this way: within your garden, you control who can see what. The businesses you choose to engage with can communicate with you through Frega. Businesses you have not engaged with cannot reach you. No advertiser, data broker, or third party has any access to your information from outside the fence. And Frega does not lift data over that fence to anyone else.

Your data is never sold, leased, or provided to third parties, advertisers, or data brokers — for any reason, at any price. It is used only for the purposes for which you have explicitly given permission.

Data Frega Maintains on Your Behalf

Frega holds only the data necessary to operate the platform and provide the services you use. This includes:

Your account registration information
Your Growth Points balances and transaction history
Your Frega Chat communications
Your usage of platform tools and services
For businesses: the record of customers and their transactions built through Growth Points issuances

Frega does not hold payment card details. Payments are processed through secure third-party providers who handle payment data independently.

How Data Is Used

Your data is used only for the purposes for which permission was explicitly given:

To operate your account and provide the services you use
To record and display your Growth Points balances and transaction history
To enable Frega Chat communications between you and your chosen contacts
To support the platform tools you have chosen to use
To generate aggregate, anonymised insights where no individual is identifiable — for platform improvement purposes only

Your data is never sold, leased, or passed to third parties, and Frega never shares your personal information with any other user or business without your consent.

Frega uses the data you generate through normal platform activity to tailor your experience — recommending AI agents that suit your needs, surfacing tools that are likely to be helpful, and ensuring that any AdDrops you receive reflect your actual interests rather than being generic promotions. In every case, this personalisation happens inside Frega's garden fence. A business running an AdDrop never sees your data and never knows you received it unless you choose to act on it and make contact yourself.

This is what privacy-first personalisation looks like: a platform that knows you well enough to be genuinely useful, without ever giving that knowledge away.

Nova and AI Agents: Privacy Within the Garden Fence

Nova, Frega's personal AI assistant, operates entirely within the garden fence. It draws only on data that exists within the Frega platform — your own data, used to help you. It does not connect to external data sources and does not share anything outside the platform.

AI agents developed by Publishers operate under the same rules. They cannot access data outside the platform or share information externally. All AI activity is subject to Frega's strict data-protection and secure data-access rules.

Example: Imagine you have a regular appointment with your vet. Nova could help you find your appointment history in Frega or draft a message to your vet through Chat. But it would never share your pet's records with an advertiser, cross-reference your visits with anyone outside Frega, or use that information for any purpose beyond helping you within the platform.

Your Data Rights

You have the following rights in relation to your data at all times:

Right of access — you can request a copy of all data Frega holds about you.
Right to export — you can export your data in a portable format.
Right to correction — you can request correction of inaccurate data.
Right to deletion — you can request deletion of your account and associated data.
Right to object — you can object to specific uses of your data.

To exercise any of these rights, contact customer-support@frega.co.uk.

Explicit Consent

Frega operates on a model of explicit consent. Features that involve location data, additional data sharing, or any use of your data beyond the core platform operation require your specific agreement before they are activated. You are never opted in by default to anything that goes beyond what is necessary to provide the service you have signed up for.

Regulatory Framework

Frega is designed in accordance with UK and EU data-protection regulations. These regulations include requirements for lawful basis for processing, data minimisation, purpose limitation, storage limitation, integrity and confidentiality, and accountability.

Frega is registered with the relevant authorities and complies with its obligations as a data controller. If you have a complaint about how your data has been handled that you are unable to resolve with Frega directly, you have the right to refer the matter to the Information Commissioner's Office (ICO) in the UK.

External Content and Third Parties

Frega's privacy model applies within the Frega platform. Content created outside the Frega platform — such as training materials, social media posts, or videos produced by third parties — is not subject to Frega's privacy controls. Frega is not responsible for how third parties handle data in their own systems.

Payment processing is handled by secure third-party providers. Frega does not receive or store payment card details. The privacy practices of payment processors are governed by their own policies.

Definitions — Official definitions of Garden Fence, GDPR, and all related terms.

How Frega Works — Platform overview.